Previously, the team would generate one-off reports as they were requested. Konsdorf’s team also has dramatically reduced the number of reports it creates and maintains. “We've been able to use data gleaned from SAS to position Sinclair as a leader in higher education.” Deeper analysis to find ‘things that matter’
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“We're seeing anywhere from 25 percent to 33 percent increases in enrollments year-over-year from our College Credit Plus partners,” Konsdorf says. In fact, College Credit Plus has become one of the fastest-growing programs at Sinclair. “We’ve been told things like, ‘Sinclair is the only institution in the region that can show me how my students are performing in their college coursework,’ and, ‘No other college has been able to lay out and present this kind of data.’ It’s a huge competitive advantage to build and cultivate those relationships, and an opportunity to garner more enrollment from those districts.” “The office can access completion information and cumulative credit information and turn into helpful fact sheets for high school administration,” Konsdorf says.
SAS Visual Analytics allows the College Credit Plus office to look at historical enrollments and see if they differ by region, high school, course, demographics and more. Staff can get a list of all students who are close to completing their degrees – then reach out to advise them on courses to help them complete their studies. They can pinpoint the students who haven't been enrolled within the last year, and view them by advisor, school, major and more. To help students continue on the path toward graduation, the team created a degree audit report within SAS Visual Analytics that allows Sinclair’s chairs and advisers to look at students’ degree progress. And they can do further analysis, like break down results by sex, race or ethnicity.” “They can simply go in to this report, and in a few clicks see current enrollment compared to the same time in previous years. “We have 19 different characteristics that they can go in and filter,” Konsdorf says. Daily enrollment management reports give deans and directors insight into how Sinclair’s enrollment compares to previous years. With SAS Visual Analytics, Sinclair can analyze student enrollment from different angles. “These insights set the stage for our new strategy of tackling enrollment issues by looking at our whole marketing portfolio,” Konsdorf says. However, other institutions had seen significant jumps in enrollment over that time. New insights into enrollment and degree progressĪfter thoroughly analyzing its student data along with data from the Integrated Postsecondary Education Data System (IPEDS) and social networking sites, Konsdorf’s team discovered that Sinclair's enrollment was fairly steady over the last 15 years.
When the president of the college asked Konsdorf to investigate, he turned to SAS. “While everybody had their own gut feeling, no one knew exactly what was going on.” “Enrollment had been declining over a five-year period, and we were unsure why,” Konsdorf says. The goal is to better understand student registration, success and outcomes to increase enrollment numbers. As the Director of Research, Analytics and Reporting at Sinclair, Konsdorf leads a team responsible for database administration, institutional research, report development and data quality.
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